Bruce Anderson

Title: Electrical Engineer
Company: Invidi Technologies Corporation
Location: Princeton, New Jersey, United States

Bruce Anderson, Electrical Engineer at Invidi Technologies Corporation, has been recognized by Marquis Who’s Who Top Engineers for dedication, achievements, and leadership in engineering management.

When Mr. Anderson was young he would take apart radios and remote control toys. He was always curious on how electronics actually worked. By the time he was in 8th grade he already knew that he was going to be an electrical engineer. In his career, he has been very fortunate to work on many interesting projects such as very early developments in virtual reality gaming in the 1990’s and the HDTV standard that became the US television broadcast standard. He has also represented Invidi Technologies Corp. at the Technical Emmy Awards ceremony and was asked to give a speech and collect the trophy. This was a special moment in his career because it was an honor that recognized his project and his team.

Mr. Anderson earned a BSEE from Western New England University in 1984 and soon accepted a senior engineer position for Lockheed. He worked for the company until 1990, where he then brought his talents as the managing director of digital TV and entertainment for Sarnoff Corp. From 2000 to 2001, he served as the vice president of broadcast products for Diva Systems Corp. before helping launch Invidi Technologies Corp. in 2001. He has served as the Chief Operating Officer and the Global Chief Technology Officer of the company since then. In addition to these career achievements, Mr. Anderson is patented in the field. Invidi is a company dedicated to providing software to the cable, satellite and IP television protocol (phone companies).

Mr. Anderson’s impressive professional history is aided by his affiliations. He has maintained membership with the IEEE, the Association of Computing Machines, the SMPTE and the SCTE. His success is aided his unique ability to explain complex technical processes in an accessible way and for being able to stay focused and follow tasks through to resolution. With his vast knowledge and expertise in the field, Mr. Anderson has been invited on numerous occasions to speak on the topics of television and addressable advertising all over the world.

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